The Tale Of The missing Amazon.co.uk Gift Certificate

Here’s a little story about how some online mail-order companies can remain unaccountable to their customers by sitting behind a convenient wall of ambiguously worded text.

In the case of Amazon.co.uk, I happened to be browsing their website towards the end of November 2010 looking to buy a pair of portable USB 3.0 external hard drives. Having decided on a pair of keenly priced Western Digital drives, I popped them into my virtual basket and headed for checkout; but the deal was about to get better to the tune of a £10 gift certificate if I made the purchase with an Amazon credit card which could be applied for online, right now! [...] 

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